How CryptoAds Marketplace Works

CryptoAds Marketplace is a powerful decentralized Marketing and advertising platform built on Ethereum Blockchain. CFC Company developed a cloud based software system for internal use and B2C sector; and now it’s time for expanding into the growing B2B marketplace. The platform is completely transparent and provides secure solutions for brands, digital advertisers, marketers, content publishers and everyday Internet users, who receive the opportunity to trade on ads directly without the need for centralized ad exchanges. CryptoAds Marketplace will give to advertisers  an opportunity to place a variety of ad units (native video, live-casting ads, 360 ads, “in the round”, vertical video, in-app, and walls) at an unlimited number of traffic sources with AI and Blockchain technologies and without having to worry about proper execution.

CryptoAds model is already implemented inside CFC.io project (launched in 2011) with 7M registered users and profit-generating returns. This project will be base to growing platform worldwide.

Business model

The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.

Benefits for the Parties

Consumers get digital content and rewards from Publishers.
Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content.  Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.

Target Market Segment and Market Ambitions

CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption.
With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.

MARKET AND INDUSTRY

Global digital advertisement spending will take 44 percent, or $269.85 billion, of all  ad money spent globally in 2018, with that  figure reaching 50 percent, or $335.48 billion,by 2020.

Video is the number one fastest growing ad format in the world and has been doubling YoY. Three quarters of all mobile traffic will be used for video in 2023, according to a new report by telecommunications equipment company Ericsson.

Overall, Worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson , or the equivalent of streaming HD video. It’s  eight times the 14 exabytes per month we used in 2017.

Key findings :

1.    Data traffic grew 65% between Q3 2016 and Q3 2017
2.    LTE becomes the dominant mobile access technology in 2017
3. In 2023, there will be 9.1 billion mobile subscriptions , 8.5 billion mobile broadband subscriptions and 6.2 billion unique mobile subscriptions 1 billion 5G subscriptions for enhanced mobile broadband are expected in 2023.
4.  14 Gigabit LTE networks have been commercially launched
5. 5G will be highly beneficial for augmented reality (AR)-based industrial applications

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Published by: Foysal Hossain
Bitcointalk Username : bdfoysalhossain
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